The Canadian Press has learned that People for the Ethical Treatment of Animals has agreed to call off its Canadian "Kentucky Fried Cruelty" campaign, which featured high-profile actress Pamela Anderson among others, following a signed agreement with the company.
Among other things, the deal obliges KFC Canada to begin buying from suppliers who use gas to kill their chickens painlessly, considered to be the least cruel method of slaughter.
The company is also promising to insist on other "animal-welfare friendly" measures relating to how the birds are kept, including a maximum on crowding and phasing out non-essential growth-hormones and other drugs.
Just to be upfront here, I generally have no use whatsoever for PETA. Not only do I strongly disagree with their ultimate goal of 'no animals for anything', I feel that their extremist approach ultimately sabotages any rational discussion of animal welfare issues. Which is why I was so surprised and pleased to read of this very reasonable agreement with KFC Canada.
This is a good thing. Well done.
(crossposted from Sprawlville)